Companies are wrestling with the problems of complying with new EU rules. Famous brands are trusted every day to handle the personal data generated by internet activity but what the shopper may not appreciate is that retailers are sharing customer information with a complex network of advertisers, marketing companies, data analytics groups and other “selected partners”.
In the 21st century digital economy, personal data has become the most valuable resource for nearly every business. But the technology companies that mine it may soon have to define whether they are data peddlers or data stewards.
We should not all have a more explicit right not only to control how our data are used, but to any economic value created from them. When wealth lives mainly in intellectual property. … We are living in a brave new world, with an entirely new currency.
